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Why dog food matters

Make no mistake, food is the most important factor in your dog's life. Through diet, he has to get everything his body needs: from the energy needed to keep chasing those balls to the incredible array of nutrients that form every tissue and keep every cellular process going, it must all be delivered through his diet. Too much or too little of any one nutrient can quickly cause upsets and if something gets into your dog's diet that shouldn't be there, you can be sure that problems won't be far away. From weaning right through to old age, it is diet more than any other factor that will determine the quality and the length of your dog's life.
You owe it to your dog to get his food right but don't fret, we're here to help all the way!